Movie trailers have become a huge part of the marketing strategy for major blockbuster films. With social media allowing trailers to spread like wildfire, some highly anticipated movies are able to rack up massive view counts within 24 hours of release.
Here are four of the most viewed movie trailers in their first 24 hours:
1. Deadpool and Wolverine Team Up – 365 million views
In February 2024, Marvel Studios released a surprise teaser trailer announcing that Deadpool will join the Marvel Cinematic Universe in an upcoming team up movie with Wolverine.
This crossover featuring two beloved characters played by Ryan Reynolds and Hugh Jackman shattered records with 365 million views in one day. Please note that these views are combined and not of one video.
Fans have been hoping for Deadpool and Wolverine to share the screen for years, so this trailer caused a massive frenzy on social media.
Watch the trailer here:
2. Spider-Man: No Way Home – 355.5 million views
In August 2019, the first teaser for Spider-Man: No Way Home brought in a whopping 355.5 million views globally within 24 hours. There was intense anticipation for the film that would feature Tom Holland’s Spider-Man alongside villains from previous franchises like Willem Dafoe’s Green Goblin. The trailer reveal lived up to the hype and helped No Way Home become one of the highest grossing films ever.
3. Avengers: Endgame – 289 million views
When the first trailer for 2019’s Avengers: Endgame debuted, it amassed a record 289 million views worldwide in 24 hours. As the culmination of over 20 Marvel films, fans were desperate for any glimpses of how Earth’s Mightiest Heroes would take on the villain Thanos. The trailer delivered an emotional gut punch, showing a universe reeling from Thanos’ snap that wiped out half of all life.
4. Avengers: Infinity War – 230 million views
The trailer for 2018’s Infinity War set the previous record for most viewed trailer in 24 hours with 230 million global views. As the first of the two-part Avengers finale, fans could not wait to see the Mad Titan Thanos battle heroes like Iron Man, Captain America and Black Panther. The epic trailer teased the huge scale of the film that finally united the Avengers and Guardians of the Galaxy.
These four trailers show how much buzz big event films can generate even from short sneak peeks. Trailers are now crafted as major viral events, with studios timing their release to build momentum leading up to the movie premiere. Based on the trajectory, we can expect future superhero, sci-fi and fantasy tentpoles to continue breaking trailer view records as they turn trailers into two-minute blockbusters.